Welcome to Luminate Ideas!

Please submit all product enhancement ideas below. We welcome your feedback; your ideas will be reviewed by the Product Manager that oversees the development of that part of the product on an ongoing basis and updated with its current status monthly based on our product planning process. Ideas you submit could help us shape features currently in development or grow our repository of requirements for our next big enhancement. Thank you for taking the time to share your thoughts and expertise with us.

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Create "Reply" tracking reports

In addition to tracking and reporting on click throughs and open rates, some emails (especially those that come from specific individuals) are likely to inspire not a click but rather a simple reply to the email. At this point, there is no way to track the number of people who only replied to the email, though this is an important "action metric" as well. I would argue replying to and writing a personal email in response to an eblast is actually a higher level of engagement then clicking a link. 


For example, we sent an invitation out to our donors for a recognition event that came from our VP of Philanthropy. I know people replied to the email because we've gotten person messages about the event but I also know they did not actually click anything in the body of the email. This provides less than a full picture of the actions taken from our communication. 


Thanks for considering! 

  • Guest
  • Sep 26 2019
Area of the Product Reporting
Org/Company Name Ronald McDonald House Charities Bay Area
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