The new reports on email opens by device/operating system are a great enhancement, but what would be even more useful is the ability to measure the behavior of those constituents, as recorded by click rates, action rates, etc. Think along the lines of what's possible with Google Analytics goals.
Area of the Product | |
Org/Company Name | Transportation Alternatives |
You should be able to do this with new reporting tools coming out in 2016. Keeping this open until we model all the tables needed to reporting on these exact fields.
Ken