This report benefits anyone seeking to gain insight into donor behavior with email campaigns. Clicks, bounces, opens, and even device usage could be shown in a summary and detail view, allowing a single report to show the effectiveness of a marketing tactic. Donor relations staff could also utilize these easy to access and automated reports to selectively target those who have interacted with their messaging and those who have not in unique ways.

When integrated with donation reporting, this report could show the financial effectiveness of an email campaign as well, helping marketing teams and donor relations staff better target and modify strategies to increase donor engagement.