Welcome to Luminate Ideas!

Please submit all product enhancement ideas below. We welcome your feedback; your ideas will be reviewed by the Product Manager that oversees the development of that part of the product on an ongoing basis and updated with its current status monthly based on our product planning process. Ideas you submit could help us shape features currently in development or grow our repository of requirements for our next big enhancement. Thank you for taking the time to share your thoughts and expertise with us.

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A Report Writer report that identifies who open/clicked through a message, hard bounces, soft bounces, and other email campaign reports.

This report benefits anyone seeking to gain insight into donor behavior with email campaigns. Clicks, bounces, opens, and even device usage could be shown in a summary and detail view, allowing a single report to show the effectiveness of a marketing tactic. Donor relations staff could also utilize these easy to access and automated reports to selectively target those who have interacted with their messaging and those who have not in unique ways.

When integrated with donation reporting, this report could show the financial effectiveness of an email campaign as well, helping marketing teams and donor relations staff better target and modify strategies to increase donor engagement.