Example of how this would work: Constituent purchases a Gift Certificate on our e-commerce site and is sent a unique Discount Code that recipient of the gift certificate uses when purchasing a Ticket to an Event.

Currently, when constituent purchases gift certificate through e-commerce we create a physical document for the recipient. To use the gift certificate to purchase a ticket, the recipient must contact us. When they contact us we create a special Ticket Type with a Promotion Code and email the link to them so that they can register (and pay the difference if the gift certificate is for less than the ticket price). It's inconvenient and clunky.

Ideally, the gift certificate would be electronic and the discount code would be unique, so that Luminate can apply the discount and track any remaining value until it is spent or expires. It could be created in E-commerce and used in Events.