We use the LO ecommerce platform for symbolic giving during the holidays (i.e. "give a goat to a family" or "give a school a computer") These are donations that have to be directed to specific funds, but they all come into RE as a single fund (since that's all we can configure) - we then have to run a report in LO and split the gift manually among the proper funds. It would be much better if we could designate RE cross references on a product-by-product basis.
We need cross-referencing at the product level not only for funds, but for appeals and packages too.