Create a built in way to track social media information. Similar to UTM Parameters to Track Social Media Success via Google Analytics
Since we share donation forms (https://secure2.convio.net/banner/site/Donation2?df_id=1520&1520.donation=form1&mfc_pref=T), on various platforms on social media (FB, LI, IG), we'd like to track where users are clicking the donation form from.