We need to be able to periodically clean our lists in order to give us an accurate idea of open rates, clickthrough rates, etc. -- something very important when trying to sell to a potential sponsor.  Luminate must allow us to clean our lists of:

• People who haven’t opened the last X number of emails
• Hard bounces
• Soft bounces
• Etc.

We need this solution to be easy to implement and duplicate (i.e. the solution must be intuitive enough that someone with only basic computer literacy could handle).  Many of the employees responsible for key features of the system (like event registration and donation management) only have basic computer literacy.