We need the ability to manage and market to an implied-consent constituent list.  Under CASL, a constituent falls under “implied consent” if they haven’t provided express consent to be emailed but have had some sort of interaction with your organization (e.g. donated, attended a workshop, etc.) within two years of the communication piece.  As such, Luminate would have to be able to:

• Easily query for constituents that have either donated or registered for an event within two years of email marketing piece
• Email all constituents that are part of this query, regardless of whether or not they’ve provided express consent
• Automatically suppress all constituents that have expressly unsubscribed from all email communication.

Furthermore, we need a solution that’s easy to implement and duplicate (i.e. the solution must be intuitive enough that someone with only basic computer literacy could handle.  Many of the employees responsible for key features of the system (like event registration and donation management) only have basic computer literacy.