Add Device Type tracking (desktop, mobile) to email response (opens, clicks) to allow segmented e-appeals

Research indicates that mobile users respond to different types of appeals than non-mobile users. We would like to segment emails based on most commonly used or recently used device type, maybe as an engagement factor, in addition to open and click-through history.

  • Lisa Oteri
  • Aug 13 2024
Area of the Product Email
Org/Company Name Dana-Farber Cancer Institute
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