The idea would be that any time someone takes an action and customizes their letter to their legislator, they would be added to a group of letter customizers. This group of people is high value in the advocacy space because customization is a higher bar action. This group should then auto pull any letter customizers from subsequent action alerts.
Area of the Product | Advocacy |
Org/Company Name | FARE |
This is a great idea and more importantly an important interaction to track. Need to define what's a customized message. That's going to be the big determining factor in how this gets validated. Thank you for submitting this idea.