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Support for Universal Analytics (GA + GTM)

Since this hasn't been acted on in current gen I'm hoping it can gain some traction in Beta:
https://luminateonline.ideas.aha.io/ideas/LO-I-38

Request:
Develop support for funnel URLs (aka pseudo-URLs) and e-commerce compatible with Universal Analytics in Google Analytics / Google Tag Manager. Continue support for these features as clients are forced to transition in to Universal Analytics.

There are two things that Luminate does with Classic Analytics beyond simply pasting GA code. It would help clients if support (SDPs) for these translated to Universal Analytics as well. pseudo-URLs When you use the SDP option to insert GA code into your pages from Luminate applications ( GOOGLE_ANALYTICS_FUNNEL_ADD_DETAILS) , you get nice clean URLs in your GA data.

And while you can certainly tag a completed donation thank you page as a conversion event, Luminate integrates GA's e-commerce tracking. This is never assumed to be a perfect donation/e-retail report but it does allow you to see differences in channel value between different referring sites or campaigns.

Current state:

http://kb.blackbaud.com/articles/Article/66227

  • Matt Lindsay
  • Mar 27 2018
  • Reviewed: Voting Open
  • Attach files

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