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Map Luminate Source Codes to Google Analytics UTM Codes

My Google Analytics never accurately tracks the amount of web traffic that comes from email because I send a newsletter every month with too many different links to manually add UTM tracking to each URL. When I used the Blue State Digital Tools at my last job (and my understanding is that Mailchimp does this as well), the source codes that I created in the Tools when building an email automatically mapped to UTM codes compatible with Google Analytics, which made it easy to see which email or page drove traffic to my site. Is this possible to build out in the next gen of Luminate or LO Beta?

  • Sydney Moyer
  • Oct 31 2016
  • Reviewed: Voting Open
  • Attach files
  • Jasonea Shockey commented
    18 Feb 03:54pm

    Would like to see this bumped to the top of the list again, it is silly that BBLO requires additional code for tracking and is not updated to work with external platforms like Google Analytics that so many organizations rely on for tracking of donations.

  • Ziad Itani commented
    16 Oct, 2017 04:40pm


  • Brian Grossman commented
    28 Aug, 2017 02:26pm

    Yes, please. This was an automated feature in Constant Contact that only required the click of a checkbox. I'd love to see it in Luminate!

  • Peter Pugliese commented
    8 Dec, 2016 08:58pm

    Many ESP's offer the ability to automatically append Google Analytics tags to each URL on send. Lumiante should add this support!

  • Sarah Royal commented
    28 Nov, 2016 08:36pm

    Seconding this. It's time. I want a robust tool that ALSO syncs with other software (e.g. Google Analytics) that the majority of organizations use on a regular basis.

  • +1

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