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Please submit all product enhancement ideas below. We welcome your feedback; your ideas will be reviewed by the Product Manager that oversees the development of that part of the product on an ongoing basis and updated with its current status monthly based on our product planning process. Ideas you submit could help us shape features currently in development or grow our repository of requirements for our next big enhancement. Thank you for taking the time to share your thoughts and expertise with us.

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Map Luminate Source Codes to Google Analytics UTM Codes

My Google Analytics never accurately tracks the amount of web traffic that comes from email because I send a newsletter every month with too many different links to manually add UTM tracking to each URL. When I used the Blue State Digital Tools at my last job (and my understanding is that Mailchimp does this as well), the source codes that I created in the Tools when building an email automatically mapped to UTM codes compatible with Google Analytics, which made it easy to see which email or page drove traffic to my site. Is this possible to build out in the next gen of Luminate or LO Beta?

  • Sydney Moyer
  • Oct 31 2016
  • Reviewed: Voting Open
  • Attach files
  • Sarah Royal commented
    November 28, 2016 20:36

    Seconding this. It's time. I want a robust tool that ALSO syncs with other software (e.g. Google Analytics) that the majority of organizations use on a regular basis.

  • Peter Pugliese commented
    December 08, 2016 20:58

    Many ESP's offer the ability to automatically append Google Analytics tags to each URL on send. Lumiante should add this support!

  • Brian Grossman commented
    August 28, 2017 14:26

    Yes, please. This was an automated feature in Constant Contact that only required the click of a checkbox. I'd love to see it in Luminate!

  • Ziad Itani commented
    October 16, 2017 16:40


  • Jasonea Shockey commented
    18 Feb 15:54

    Would like to see this bumped to the top of the list again, it is silly that BBLO requires additional code for tracking and is not updated to work with external platforms like Google Analytics that so many organizations rely on for tracking of donations.

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